Google ad services for small businesses

Whether money is well spent depends on your goals. If your goal is brand awareness and you’re running a Display Ad, impressions and clicks may be the most important metric. If your goal is conversions or sales, we’ll measure those against your spend to calculate real ROI. Setting the right budget means figuring out how much it will realistically cost to drive the actions you want and making sure you’re devoting enough resources to get there. Careful keyword research, negative keywords, and bid adjustments all help prevent wasted spend.

Costs vary by industry, keyword competitiveness, and targeting. You’ll need to plan for keywords, bids, and ad spend, and factor in ongoing optimization so you’re not overspending for clicks that don’t convert.

It depends on your goals, budget, and audience. There are also different types of Google Ads, such as Search Ads and Display Ads, and each has different features and benefits. Based on your goals and where you want to go, we’ll help narrow down which ad types make the most sense for you.

You may see clicks and impressions within a few days, but meaningful conversions and ROI usually take several weeks. Campaigns need time to gather data, stabilize budgets, and be optimized before performance improves.

ROI, cost per conversion, click-through rate (CTR), and conversion rate. Impressions and clicks tend not to matter as much unless you’re running top-of-funnel brand awareness campaigns. Generally, unless they’re connected to real actions like conversions or purchases, they aren’t as significant as the other metrics here.

A click means someone saw your ad and clicked it. An impression means your ad was displayed to someone in your target audience. A conversion means they took the action you wanted, such as filling out a form, calling, or making a purchase. It’s important to define what counts as a conversion for each campaign so you can measure whether you’re actually meeting your goals.

Common reasons include overly competitive keywords, low bids, irrelevant ad copy, landing pages that don’t align with the ad, or account settings (like location targeting) that don’t match your audience.

Google Ads requires ongoing attention. At a bare minimum, we check in weekly to review performance and make adjustments. In fact, we don’t take a set-it-and-forget-it approach and generally require a weekly 30-minute call to review results together. Depending on your budget and campaign type, we’ll often be in your account multiple times a week monitoring keywords, traffic, and spend. Of course, vacations or holidays may mean we skip an occasional week, but our goal is always a consistent cadence so there are no surprises.

You should expect upfront goal setting, keyword research, campaign setup, and targeting. From there, you’ll get regular reporting in plain language, ongoing optimization, and clear collaboration so you always know how campaigns are performing.