Andrew Childs

Founder, Logophile, Storyteller, Strategy nerd, and Lifelong learner

From teaching to tech to starting MarcoStrat

Hi, I’m Andrew.

I started Marcostrat because I love helping people bring new ideas to life. I also come from a family of small business owners, so I understand how challenging it can be to do everything on your own while trying to grow.

 I’ve worked with businesses of all sizes , from a stint at Microsoft, a couple years at Expedia, four years at Amazon, and finally, an AI startup. Throughout my career, I’ve had an obsession with copywriting and content creation, product marketing, go-to-market strategy, sales enablement, and telling the success stories of customers in ways that build trust and momentum.

​I’ve always loved writing and storytelling. I studied English literature at Florida State University, where I earned both my bachelor’s and master’s degrees. I later earned my PhD in the social sciences from the University of Washington. That experience shaped how I think. It taught me how to dig into data to find insights that matter and how to adapt my message to different audiences, whether I was teaching undergrads or publishing in academic journals.

​At the beginning of my PhD program, I lost most of my vision and became legally blind. Rather than derailing my goals, it gave me a deeper sense of resilience and purpose. It pushes me to succeed, but it’s also given me a deeper sense of empathy, which shapes how I lead, communicate, and solve problems.

​When I’m not working, I love to read, travel, spend time with friends, and play a good game of chess.

 Thanks for stopping by. I’d love to learn more about your business and how I can help.

 

— Andrew Childs


What’s in a name? What Marcostrat stands for.

Marcostrat stands for marketing, consulting, and strategy. I started it to support real business growth in a way that’s clear, focused, and fast-moving. My experience launching new products and growing businesses in the tech and AI industries—alongside my work with founders and small teams—showed me how often early-stage companies or those looking to scale value clarity, focus, and momentum. I built Marcostrat to provide marketing leadership without the complexity of large teams or heavy processes.

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Marketing FAQs

  • Outsourced marketing with Marcostrat means you get a strategic partner who can step in where you don’t have the time, expertise, or resources to handle marketing on your own. We know how to build campaigns that work across channels and different marketing functions. For you, that means we start with a conversation about where your business is today and where you want it to go. We take the time to understand your business and your customers, then create marketing goals that align with your business goals. From there, we develop KPIs and campaigns that directly impact the areas of your business you want to grow. That’s what outsourced marketing means when you work with Marcostrat.

  • We start by understanding your goals, your customers, and your budget. From there, we recommend the channels that will have the biggest impact for your business. Sometimes that means focusing on Google Ads to drive immediate leads. Other times it means building a mix of tactics so you have both quick wins and long-term growth.

  • SEO builds long-term visibility by improving how you show up in search results. Google Ads put you in front of customers right away when they are actively looking for what you offer. Which one you should start with depends on whether your priority is quick lead generation or building sustainable visibility. We help you make that choice with confidence.

  • Every business is unique, so there is no single budget that works for everyone. We help you set a spend that fits your size and goals, and then we tie that spend to outcomes you can measure. Our approach is to track results closely so you always know what you are getting for every dollar invested.

  • We define clear goals at the start of every project, so you know what success looks like. We share updates in plain language, focusing on the numbers that matter most, such as leads, sales, and customer growth.

  • Getting leads and sales is essential, but without a clear brand strategy it is hard to sustain growth. A strong brand makes your marketing more effective because it tells customers who you are and why they should choose you. On a tactical level, brand strategy even gives us the language and adjectives to describe your business in a way that sets you apart.

  • Outsourcing gives you access to expertise without the expense of hiring a full-time marketer. We design our services to be flexible, so you can scale up or down depending on your needs. For many growing businesses, this is the most cost-effective way to get consistent, professional marketing.

  • We take time to learn your business, your market, and your goals. That means listening to you, understanding your customer’s perspective, and reflecting your values in the way we position your brand.

  • You stay in control of direction and decision making, while we take care of execution. We also help you develop the strategy. Many business owners are not sure where to start, and that is where we provide guidance and begin building a plan that points you in the right direction.